Tesla’s struggles in Europe continue while a rival gains more momentum.
It’s been a rough year for Tesla in Europe. The company has seen its care sales decrease sequentially every month, and now, a rival is gaining more steam. BYD saw massive growth in cart sales last month, while Tesla’s plunged.
A new CNBC report reveals that Tesla sold 8,837 cars in Europe in July, representing a 40 percent decrease in year-over-year comparisons. It also continues a streak of declining car sales every month this year. On the other hand, Chinese rival BYD sold 13,503 in that same period, a massive 225 percent increase compared to the previous year.

Elon Musk’s political stance and connection to the Trump Administration likely harmed not only his personal reputation, but that of Tesla’s, overseas. The issue isn’t just present in Europe, though. Earlier this year, Tesla reported a 20 percent drop in automotive revenue.
Tesla’s Europe sales is just the latest chapter in what has been an eventful year for the EV company. It’s also something that we’ll be watching closely to see what Tesla leadership has to say about it when the company reports its next round of earnings in October. Bookmark our Tesla topic page for everything you need to know about Elon Musk’s EV company.

