Tesla (TSLA) sales down 40% in Europe as BYD skyrockets

Tesla’s struggles in Europe continue while a rival gains more momentum.

It’s been a rough year for Tesla in Europe. The company has seen its care sales decrease sequentially every month, and now, a rival is gaining more steam. BYD saw massive growth in cart sales last month, while Tesla’s plunged.

A new CNBC report reveals that Tesla sold 8,837 cars in Europe in July, representing a 40 percent decrease in year-over-year comparisons. It also continues a streak of declining car sales every month this year. On the other hand, Chinese rival BYD sold 13,503 in that same period, a massive 225 percent increase compared to the previous year.

The back of a blue Tesla Model Y.
Source: Tesla

Elon Musk’s political stance and connection to the Trump Administration likely harmed not only his personal reputation, but that of Tesla’s, overseas. The issue isn’t just present in Europe, though. Earlier this year, Tesla reported a 20 percent drop in automotive revenue.

Tesla’s Europe sales is just the latest chapter in what has been an eventful year for the EV company. It’s also something that we’ll be watching closely to see what Tesla leadership has to say about it when the company reports its next round of earnings in October. Bookmark our Tesla topic page for everything you need to know about Elon Musk’s EV company.

Donovan is a journalist from Maryland. His oldest gaming memory is playing Pajama Sam on his mom’s desktop during weekends. Pokémon Emerald, Halo 2, and the original Star Wars Battlefront 2 were some of the most influential titles in awakening his love for video games. After interning for Shacknews throughout college, Donovan graduated from Bowie State University in 2020 with a major in broadcast journalism and joined the team full-time. He is a huge film fanatic and will talk with you about movies and games all day. You can follow him on twitter @Donimals_

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