Many fans wondered how the Borderlands movie would perform. Take-Two Interactive’s CEO, Strauss Zelnick, called the film disappointing. Even with low box office results, the game sales remained strong.

Learn why the movie didn’t hurt the company.

Key Takeaways

• CEO’s View: Strauss Zelnick called the Borderlands movie “disappointing.”
• Movie Details: Released in August 2024, it scored 3 out of 10 from IGN and did poorly at the box office.
• Strong Sales: Take-Two had $1.47 billion in net bookings this quarter despite the movie.
• Game Sales Up: Sales of Borderlands games increased after the movie came out.
• Digital Growth: 96% of game sales were digital, and digital console sales rose to 82% from 75% last year.

CEO’s Reaction to the Borderlands Movie

Take-Two’s CEO called the Borderlands movie “disappointing.” He said it did not hurt the company’s performance.

Description of the movie as “disappointing”

The *Borderlands* movie released in August 2024 and earned a low score of 3 out of 10 from IGN. The film struggled at the box office, showing poor performance. CEO Zelnick called the movie “disappointing.” He explained that turning video game stories into movies is tough.

Licensing game IPs for films is risky and has limited economic benefits.

Adapting video game IPs to other mediums poses significant challenges, Zelnick stated.

Impact on Take-Two Interactive

Take-Two Interactive stays strong with hits like GTA V and Rockstar Games, showing the Borderlands movie didn’t hurt their success—find out why.

No negative impact on the company’s performance

Take-Two Interactive showed strong performance this quarter with net bookings of $1.47 billion. The Borderlands movie did not hurt the company. Sales of Borderlands games actually went up.

Most sales were digital, making up 96% of total net bookings. Console game sales were also strong, with 82% sold digitally, up from 75% last year. Popular titles like GTA V and Red Dead contributed to the positive results.

Conclusion

Strauss Zelnick called the Borderlands movie disappointing. Still, it did not harm the game’s success. Sales of Borderlands titles actually went up after the film came out. This shows that a movie’s poor results don’t always affect the games.

Take-Two stays strong and focused on its franchises.