When you think about the biggest names in gaming, countries like Japan, the U.S., and South Korea usually come to mind. But Brazil has been quietly growing into a serious force, with one of the largest gaming markets in the world and a thriving community of developers.
This September, that rising influence will be on full display as Brazil Games heads to Tokyo Game Show 2025, one of the most important gaming events globally. The Brazil Games Export Program, a partnership led by ABRAGAMES in collaboration with ApexBrasil (Brazilian Trade and Investment Promotion Agency), confirmed it will be an official exhibitor at TGS.
The event runs from September 25 to 28 at the Makuhari Messe in Chiba, Japan, and is expected to draw hundreds of thousands of players, publishers, and press. Brazil Games’ booth (10-E30 in the Indie Area) will host a packed delegation of developers, studios, and creative teams eager to show the world what Brazil has been building.
Among the exhibitors are Indie Hero, Nuuvem, Venn Studios, Mad Mimic, Ready 2 Rumble Audio Studios, QUByte Interactive, VRMonkey, Izyplay, ARVORE Immersive Games, Light Farm, Coffeenauts, Epopeia Games, RoundTable Studio, Rogue Snail, Radioativa Game Sounds, Split Studio, Theogames, Gamescom Latam, GLITCH FACTORY, Tempo Filmes, and Fira Soft.
Tokyo Game Show 2025 will feature a major Xbox broadcast this September
Executive producer of the Xbox Premier Broadcasts team, Todd Kaumans, said that the show is something fans should not miss.
This is more than just a booth on the show floor. Brazil already ranks as the biggest gaming market in Latin America and sits comfortably among the top ten worldwide in terms of number of players. Mobile games dominate at home, but PC and console developers have been steadily carving out a place on the global stage.
By bringing a diverse lineup of studios to TGS, Brazil Games is hoping to connect its developers with publishers, partners, and audiences well beyond its borders. That international push has been years in the making.
ABRAGAMES and ApexBrasil have been supporting Brazilian developers through the Brazil Games Export Program, which offers training, networking opportunities, and resources to help studios break into international markets.
Rodrigo Terra, President of ABRAGAMES, emphasised the importance of this moment, saying;
“Tokyo Game Show is one of the world’s most important stages for interactive entertainment, and Brazil’s presence here reflects the incredible talent, creativity, and innovation of our industry. We are proud to showcase a delegation that represents the diversity and strength of Brazilian game development and to open new opportunities for global partnerships.”
TGS is no stranger to breakout international moments, with past expos helping spotlight studios from regions not traditionally considered gaming hubs. Countries like Poland and Finland saw their industries take off after global successes like The Witcher and Clash of Clans.
Brazil hopes to follow a similar path, and events like this are a big step toward that goal. With its player base continuing to grow and studios producing increasingly ambitious projects, Brazil’s presence at TGS feels less like a trial run and more like a statement that it is ready to play in the big leagues.
Whether any single title emerges as a global hit from this delegation remains to be seen, but for players, it is a chance to discover fresh games they might never have stumbled upon otherwise. And for Brazil, it is one more opportunity to turn its thriving local industry into a true global contender.
